Back when I worked for a price comparison website, everyone in the company had ideas they wanted to test. Different designs, copy variations, email subject lines, imagery, functionality… Every element […]
Recently I was asked whether there’s any point giving every one of your pages a unique meta description. The answer is maybe. If you don’t have lots of pages, then […]
A look at Havana, food, cocktails, beer and casas particolares
“If one had but a single glance to give the world, one should gaze on Istanbul.” – Alphonse de Lamartine Istanbul is a place I’ve long wanted to visit. How could […]
What is content marketing and how can you use it to delight your customers?
The second of two posts on ensuring your content ranks better
From Hoi An to Nha Trang on the Reunification express
I’m often asked for easy ways to improve a website’s search engine visibility. So I’ve put together a few tips to help you on your way to the top of Google’s search rankings.
A short look at what to do in the Vietnam’s city of Lanterns
So you’ve launched your blog and posted a couple of articles. Now all you need to do is sit back and relax, while visitors flood your site and clamour to buy your products.
Sound too easy? Well you’re right.
Herschel Linger was given a lot of presents for his birthday, but the item he wanted above all others had not been bought for him. Despite being far from a spoilt child, the nine year old was unable to hide his displeasure. He thanked his parents and siblings for their gifts and then ran upstairs to his room to cry. His mother followed him.
Have you been asked to start a company blog? Not sure where to start? Here are some tips to help you create a solid content portal.
I had been working in the same bank for five years when it was announced that the office layout was going to be changed. For most people this would prove insignificant, however, for me it was a disaster.
When a young Paul Theroux set out on a four and a half month train trip across Asia, he did so with the objective of writing something different. He wanted […]
Sure, the news feed is full of people complaining about recruiters, or sharing personal stories, but I’ve found it invaluable.
When Clingan George meets a woman his life quickly falls to pieces.
If you’ve visited the Money Advice Service website you might be aware of the exit poll. It’s a small box that pops up after you’ve spent some time on the […]
Part two of my trip to Istanbul – you can find part one here. Galata Tower, Cihangir and Taksim Square When you look at Istanbul’s impressive skyline, the Galata Tower is […]