So you’ve launched your blog and posted a couple of articles. Now all you need to do is sit back and relax, while visitors flood your site and clamour to buy your products.
Sound too easy? Well you’re right.
You can have the best content, post multiple pieces a day and still have no visitors. In a previous post about launching a corporate blog I highlighted the need to publicise your work. Getting people – the right people – on to your site is key to developing a healthy blog and keeping a writer happy.
The following are a seven methods you can use to attract, and keep, eyeballs (and hopefully cheque books) hovering around your website.
Fix up, look sharp
There are thousands of websites and articles competing with you for your audience’s’ attention. Make sure you’re not losing out because your website design isn’t up to scratch.
The best sites are easy to navigate and nice to look at. Make sure everything your readers might need is simple to access. Want an example of a site doing this successfully? Click here.
Install Google Analytics and take notes
Google Analytics is free and provides invaluable data for the blogger and business trying to build an audience. Find out where your readers/ conversions are coming from and who is linking to your content.
Use this data to discover what posts are popular, which articles have the highest/ lowest bounce rates and adapt your site accordingly. Whatever your website’s objective is, data analysis can make it easier to reach.
Look for gaps in your market
Are there a lot of people asking questions that aren’t being answered? Fill the gap, tell them what they want to know and demonstrate your expertise. Survey your readers – find out what they’re interested in and write about that.
If you’re not sure what people want to know, then trawl relevant LinkedIn groups looking for popular topics. If LinkedIn isn’t the best place to find your audience then check Twitter and other popular networks.
Be SEO friendly
This does not mean stuffing every page full of keywords. The days of smattering “cheap medical supplies” all over your website are thankfully long gone. Google has evolved past simply trawling the web for mentions and is getting better and better at recognising quality content written for humans.
Have a look at Google’s guidelines, get quality websites to link to you and remember that SEO should never deter you from producing quality content. Close to 500 million searches are carried out on Google everyday – you can’t ignore the search engine giant as a source.
1.2bn Facebook users, 500m Twitter accounts, 225m people on LinkedIn… You get the idea. People like social media and social media is a great platform to get them to share your content.
Include share buttons on your blogs and articles and encourage users to share and comment on your work. If you get comments then respond to them – a blog is not a megaphone, it’s a conversation.
Check out the competition
If you operate within a relatively well-known industry, odds are you have some rival blogs. Have a look at their websites, work out what they do well and do it better! You should also refer back to point three and try to spot any content gaps.
You can also use tools such as Moz’s OpenSiteExplorer to find out which sites are linking to your rivals. If you’re lucky they might link back to you too!
Deliver quality all the time
I’ve said it before and I’ll say it again: there is no replacement for original, exciting and well-thought out content. You can write all the posts you want, but if it’s all rehashed link bait then readers will just bounce elsewhere.
Michele Martinelli is a London based writer, you can follow him on @Greatbites.
Do you agree or disagree with any of these tips? Let me know in the comments below.